Who We Are | About All Volleyball

OUR STORY

IN 1995 WE WERE PIONEERS IN AN INDUSTRY MANY SAID WOULDN'T MAKE IT. AND FOR THE MOST PART, THE CRITICS WERE RIGHT.

In a world of big-box stores and huge team dealers, the volleyball-specific retailer is in a formidable fight. But we are here, stronger than ever with an eye on the future and we look forward to showing you how we do business differently.

Our Business Units

Our business units exist to fuel the growth of All Volleyball AND to serve industries that are underserved and overlooked. CustomFuze, our exclusive apparel brand, has expanded to a multi-sport solution and Polos+ serves small businesses that need an easy & affordable corporate wear solution.

CORE VALUES

PLAY TO WIN

We work hard to be the best. Winning is fun. We intentionally learn and grow. Winning takes practice. We compete everyday and have a winners mindset.
TEAM FIRST

We serve our AVB team before ourselves. We are all in for the greater good of the business and the team. We win together.
GRIT & GRATITUDE

We work hard and we thank hard, it's who we are. We love the grind and are willing to put in the work to win. We don't miss opportunities to thank, consistently and intentionally.
SOLVE PROBLEMS

We have a bias towards action, problems are our specialty. We enjoy the challenge of fixing, improving and re-tooling. We learn and grow from our mistakes. We do what's right and create win-wins for our customers and us.
KEEP IT REAL

We practice open, honest, and clear communication. We embrace healthy, constructive debate. We value empathy, accountability, and respectfulness.

Leadership Team:

A group of seasoned experts, coaches and passionate former players dedicated to elevating your game and celebrating the volleyball community.

Wayne Lawson

Founder & Co-Owner
Kriss Lawson

Co-Owner
Corey Lawson

President & Co-Owner
Shannon Kellenberger

Co-Owner
Samantha Kopsic

Director of Business Affairs
Andrew Hubbard

Marketing Manager
Kelsey McNamee

Sales Operations Manager
Brett Strawhun

Sales Manager

Our workspace is a reflection of our dedication to excellence and passion for the sport - from the inspiring volleyball-themed decor and core values showcased on the walls, to the state-of-the-art equipment and spacious work areas that promote productivity and collaboration.