In 1949, Kihachiro Onitsuka started making athletic shoes and selling out of his home in Kobe, Japan. This small company slowly began to thrive. By 1977, the company had grown exponentially and was renamed ASICS.
ASICS is an acronym from the Latin phrase, "Amima Sana In Corpore San," which means "a Sound Mind in a Sound Body." It encompasses the idea that a athletic apparel should harmonize the relationship between the mind and the body of an athlete by promoting a healthy lifestyle.
True to this philosophy, ASICS continues to develop cutting edge products with the hottest colors and trends in the industry, so athletes never have to sacrifice style for technology and comfort.
ASICS' innovation comes from the Research Institute of Sports Science, where technological advances, such as the Sport Specific Duo-Max Support System and Impact Guidance System (I.G.S.), are created and tested under the watchful eye of scientists, coaches and athletes.
From humble beginnings in the founder's living room to a global sporting goods brand, ASICS athletes can have the confidence to jump higher, serve tougher and play harder from first serve to match point.